Social Media and Marketing Expertise
Kennedy Cooper and Brandyn Buchanan sought to create a social media and marketing company, and came to me with some colors and font choices. They wanted a brand that felt like you found it at an abandoned video store, but felt modern and sleek.
The logo went through several draft iterations, trying to hone in on the client's vision. To be different from other media companies, but still visually professional. The company had many markets in mind, so it couldn't be visually tied to one in specific.
The final result is a brand with custom typography, using images of coastlines and generating illustrations from the coastline's inhabitants. These images would be made ghostly and more elegant by smooth vectors with limited but tasteful gradients. Corporate Memphis adjacent, but without the connotations that come with it.
