Personalized Hospitality
Kingscott was set to be the main sponsor of Leading Age's yearly conference, located at the Kalamazoo Radisson. The leadership team at Kingscott wanted to take the effort one step further, to create a personalized Kalamazoo experience for attendees.
This included a gift package filled with Kalamazoo-made goods and a handout of where to go. For my part, I designed the lid illustration for the candle, the gift bag booklet insert, invitation, and a trifold brochure detailing different shops and activities around town. I designed both the vector interior map and the images on both the invitation and trifold cover.
